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Do Men and Women engage differently on Socials?

Writer's picture: gina.lyellgina.lyell

YES!!! They absolutely do! Men are from Mars and women are from Venus ... and it's the same on socials. Men are more likely to use social media to find information, whereas women are more likely to use social media to find connection. So, the dilemma is, what if my target audience is both male and female?

Here I talk more about this in my video.

Gina


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